CREATIVE DIRECTOR, from February 2016 – present
Indigena connects Indigenous wisdom to current global challenges by directly partnering with traditional knowledge keepers to protect sacred sites within their cultural heartlands and seeds place-based innovative solutions that transition people and planet towards a more equitable and thriving future.
CREATIVE DIRECTOR, from September 2014 – September 2015
Worked within the senior leadership team to formulate and impress brand vision and aesthetic/creative direction for all 12 entities, across all business sectors of the company: Education, Hospitality, Products, Services and Media.
Continually moldes strategy to meet long-term brand objectives, while engaging and inspiring internal and freelance creative and dev teams. Lead film, television, press and media shoots across all locations globally; including creating advanced rich-media content for the online culinary school, voted #1 new cooking school by Food & Wine magazine.
Conceptualized and launched multiple flagship projects globally, including: U.S. restaurants, state-of-the-art culinary academy in a 5-star Thailand resort, and multiple location fast-casual juice bar concept. All projects included brand, environment, creative, collateral, and digital direction.
Re-branded the corporate Matthew Kenney Cuisine brand profile, and successfully launched new company website within a very short production schedule to meet new partnership deadlines. New brand style guide was implemented across all print and digital collateral within just a few days.
CREATIVE DIRECTOR, from 2012 – 2014
Built from the ground up, launched and successfully sold Installation Media and Installation Magazine, #1 digital contemporary art magazine on mobile platforms. Spearheaded its international brand positioning, the UI/UX design of all digital products and formulated strategy in monumental user base growth from inception.
Increased Installation Mag user base from 10k circulation to 250,000 by building major media sponsorships with BMW, Cadillac, Uber, Ruinart, Paddle8, Artsy and Barneys New York. Received media accolades and awards from industry-leading publications and agencies.
Forged ongoing partnerships with U.S. art institutions: The Getty, LACMA, MoMA. Secured and produced live activations in top tier art fairs around the world including Art Basel (Switzerland), The Armory Show, ZonaMACO (Mexico City) and VOLTA.
Managed international development team to aid digital production for Installation Media’s clients within art and technology. Produced and conceptualized large-scale creative installations, both public and private, with major brands sponsors.
HEAD OF OPERATIONS, from 2009 – 2012
INTERACTIVE MARKETING DIRECTOR, from 2006 – 2008
CREATIVE MEDIA COORDINATOR, from 2005 – 2006